Warner Music Group and Vevo have entered into a new licensing agreement, in which videos from Warner artists will be distributed on Vevo-owned and controlled properties, including the Vevo mobile app and Vevo.com.
The partnership follows Vevo's announcement of a company-wide reboot aimed at facilitating long–term growth for the firm. This reboot is said to consist of major initiatives across three key areas of the business: brand, creative content and programming, and product.
Erik Huggers, CEO, Vevo says: “Today marks an important milestone for Vevo as we forge a new relationship with Warner Music Group based on a shared vision of putting artists first and creating a platform that does justice to the music. We’re excited to partner with Warner Music and bring their artists’ content to life through our new mobile and web experiences and across a range of our programming.”
Steve Cooper, CEO, Warner Music Group, says: “Erik and his team continue to evolve their service and bring to life a new vision for Vevo. We're pleased to have built a flexible and mutually beneficial relationship that will bring additional creative and commercial possibilities to our artists and songwriters. This partnership is the latest in a recent series of deals that are helping us explore ways to unlock the true value of music videos in attracting and engaging vast audiences."
Earlier this month, Vevo underwent a redesign in which it slightly altered its logo and promised a more in-depth experience for its app users.
