Decades before he reached his current role of global head of music at YouTube & Google, Lyor Cohen was helping bring hip-hop to millions around the world. Starting out at Rush Productions working with the likes of Run-DMC and LL Cool J, he later became president of Def Jam where he would join forces with Jay-Z, DMX and many more. Here, he reflects on life at a hip-hop powerhouse…

WORDS: GEORGE GARNER 

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