Breaking the mould: Central Cee

Ben Homewood

PHOTO: Jimmy Fontaine

Central Cee’s manager Bello unravels a revolutionary UK rap strategy that hit new peaks in 2022…

Hitting No.1 with [March’s] 23 mixtape was huge. Central Cee doesn’t really care about chart positions, but I always tell him, ‘You might not care, but it’s a measure that a lot of people will judge you by.’ I’ve seen rappers get a No.1 or No.2 selling less than 8,000 units. We knew we had to push with 23, it was ...

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