Universal Music Globe president Marc Robinson has told Music Week that brand and sync deals have become even more important for artists and labels as a result of the coronavirus.

During the Covid-19 pandemic, Universal Music UK’s creative and commercial partnerships division rolled out its LabelMates Live online initiative to give new and established artists a global reach among music supervisors.

Globe has also launched a major brand partnership with Barclaycard with the Share The Stage series, featuring exclusive new ...