Let it be: Inside Spotify's spoken word strategy

Ben Homewood

Spotify execs discuss the magic of the Who We Be Talks podcast...

Why is now the right time for the Who We Be podcast?

James Cator, head of podcasts, EMEA: “It’s a reflection of broader audio habits, people are trying to get less screen time. The chance to hear stories and what drives artists is what people are looking for right now. Everyone wants to make podcasts and artists want to tell a story.”

Safiya Lambie-Knight, lead, urban, artist & ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...