Ed Sheeran and Heinz Ketchup were a perfect pairing in this Music Week Awards category. Here's Bob Workman, SVP, brand partnerships, Warner Music UK, on the winning campaign...

How does it feel to win this award amongst tough competition?

“It’s a genuinely great feeling. Mainly because it’s our first win, after so many years of being nominated. But it has also come along during this tough year for everyone and so it’s a great boost for my whole team. I’m ...