The UK may be inching towards the return of live events, but thanks to a boom during the pandemic, livestreaming is going nowhere. YouTube Music Director, EMEA, Dan Chalmers looks at the next chapter of a fascinating story...

Where is the livestreaming market at now?

“Livestreaming has established itself as a new format, it’s the new mainstream. At the beginning of the pandemic, there was urgency in the artist community to connect with fans, there still is. You saw it ...