Rising Star: Meet Academy Music Group Tamsyn Wilce

Rising Star: Meet Academy Music Group Tamsyn Wilce

In our latest Rising Star interview, Tamsyn Wilce, digital content assistant at Academy Music Group, talks about her journey through the music business so far...

How did you break into the industry?

In my final year of university, I decided to pick back up my interest of music writing (I was studying TV at the time) and began writing for a number of websites such as Bring The Noise, Alter The Press and Punktastic, stepping into editorial positions over time. I managed to make some great connections and gained internships. After a stint of freelance work, I landed a position running the social channels for Rock Sound. Now I’m at Academy Music Group heading up online blog content and it’s so much fun!

What makes the music business an exciting place for digital?

There are always exciting new changes and technologies that can enhance the experience for both fans and artists. Social media makes it easier for music lovers to discover new artists and connect with them. We all know that feeling when your favourite band responds to your tweet, and it’s those little things that make it such a great industry to be involved in. 

What needs to be done to preserve the health of UK venues?

Support your local venues as much as you can, and head down to those smaller shows as you never know who you might discover. At Academy Music Group, we have a network of small venues that are a great place to catch new and emerging artists. Smaller venues are where every band starts, so it’s important we work together to do what we can to keep the industry alive. 

What’s the one thing you’d change about the music biz?

There’s still a way to go with the challenges we face around mental health. It’s been great to see changes being made to help both artists and those in the industry – such as the assistance programmes we have at my place of work – but the more we all talk about mental health, the more those who need support will seek it. 

What have been the secrets to your success so far?

It sounds so simple, but I always make sure to be polite and friendly, no matter who I’m dealing with. I used social media to my advantage, and built connections online that have flourished into amazing friendships. Don’t be afraid to shout about the new band, singer, song or album you love because people will see your passion and positive energy is infectious!

What’s your biggest ambition?

My dream has always been to own my own venue, that serves as a band B&B, record shop and cafe all in one – but unless I win the lottery that’s probably not going to happen. I want to make a difference, I want to be known as someone people can turn to for advice and continue to create content that will bring a smile to people’s faces. 


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