Fans are used to following their favourite artists online. But how about a direct subscription?

That’s the vision behind the Insidr Music app, which was co-founded by former corporate lawyer and artist Kima Otung and AI product engineer and musician Dan Ryland. Insidr launched in beta in late 2023 and is set to go to market fully this year. 

The subscription model, which is similar to platforms such as Patreon and Substack, opens up access to stream new songs and ...