TikTok Boom: Kira Ashwin on working with labels, the indie sector and building engagement
From supercharging hits and fanbases around the world, to its high-profile dispute with Universal Music Group and more, TikTok has rarely been out of the news in 2024. And there have been big changes for its UK music team, too. Here, we get to know music partnerships manager Kira Ashwin…
WORDS: BEN HOMEWOOD PHOTOS: ANDY TYLER
After working for Sony Music, The Orchard, and AWAL in Canada, what made you join TikTok?
“I was lucky enough to work ...
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