TikTok Boom: Lisa Skeppner on why TikTok is still vital for artists in 2024
From supercharging hits and fanbases around the world, to its high-profile dispute with Universal Music Group and more, TikTok has rarely been out of the news in 2024. And there have been big changes for its UK music team, too. Here, we get to know music partnerships manager Lisa Skeppner…
WORDS: BEN HOMEWOOD PHOTOS: ANDY TYLER
TikTok has had a significant impact on music in recent years, but why do artists still need it in 2024?
“Think ...
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