From supercharging hits and fanbases around the world, to its high-profile dispute with Universal Music Group and more, TikTok has rarely been out of the news in 2024. And there have been big changes for its UK music team, too. Here, we get to know Toyin Mustapha, who was recently appointed head of music partnerships, UK, Ireland & SSA…

WORDS: BEN HOMEWOOD      PHOTOS: ANDY TYLER

You’ve been at TikTok since 2018. How has the platform’s role in the ...