True Believer: Digital music services giant Believe targets UK as 'key territory'

Andre Paine

With the UK roster driving 35 billion streams last year, Believe’s MD talks growth genres, breakthrough talent and global reach for independent artists


Believe UK managing director Alex Kennedy has told Music Week that the company’s tech-focused strategy is driving a new era of independence for artists.

As it continues to expand with label and artist partnerships, the British office is marking its 15th anniversary.

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