UROK Of Ages: UROK on the evolution of artist management

Over the past 15 years, UROK Management has become a powerful force in the UK music industry, exploding into life with Plan B’s breakout success and now steering the careers of a star-studded roster including Liam Gallagher, FLO, Tom Odell and more. Here, father and son team Roy and Sam Eldridge and GM Kate Hardwick reveal what makes their business tick and talk management, touring and finding the solution to the UK’s breaking talent problem…


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