Producer Entertainment Group (PEG) has revealed details of a new partnership with ADA that will see leading drag artists receive a worldwide distribution boost.
Management company and record label PEG has signed an agreement that will see ADA distribute all new releases from PEG Records. ADA will also manage PEG's catalogue, which comprises over 25 full-length albums, EPs, and dozens of singles.
Effective immediately, the partnership includes upcoming releases from artists such as Alaska Thunderfuck, BeBe Zahara Benet, Blair St Clair, Bob The Drag Queen, Eureka O'Hara, Ginger Minj, Jinkx Monsoon, Jiggly Caliente, Jujubee, Kahanna Montrese, Katya, Manila Luzon, Monét X Change, Nina West, Peppermint, Sharon Needles, Trixie Mattel and Trinity The Tuck. Releases with further artists are to be announced.
The deal includes physical and digital distribution as well as sync, radio and other key label services.
David Charpentier, PEG’s president and founder, said: "This label partnership brings an unprecedented opportunity for drag artists to achieve even greater visibility and commercial success with their music. We could not be happier to begin working with our new partners at ADA, who understand the unique genre we’ve developed. ADA brings additional resources into our firm that will allow our label to continue growing via their incredible expertise and infrastructure.”
Shows like RuPaul's Drag Race have taken this queer artform into the mainstream
Eliah Seton, Warner Music Group
Eliah Seton, president of independent music & creator services, Warner Music Group, added: “We are so excited to be partnering with PEG. Drag has had its own celebrated place in the entertainment industry for a long time, and shows like RuPaul’s Drag Race have created more visibility and taken this queer artform into the mainstream. It feels especially appropriate that we are announcing this partnership right as the 50th anniversary of Stonewall is approaching, an event that proved that drag queens can not only make us want to get up and dance, they can make history – or herstory.”
Successful recent PEG campaigns include Nina West, Alaska Thunderfuck, Manila Luzon, Trixie Mattel and Blair St Clair.
PEG acts account for more than 90 of the world’s top drag music videos, with a total views count of more than 100 million across YouTube and Vevo.
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