Callum Caulfield has been promoted to marketing director at Atlantic Records.
As exclusively revealed in our latest issue, on sale now, the former head of marketing will oversee the strategic development and execution of campaigns for the label's roster. Get Music Week for an exclusive interview.
“It’s always been about the artists and the teams around them, and I’m very grateful to work with some of the best in the world," said Caulfield of his work to date.
"Atlantic UK, spear-headed by Ben Cook, has an ethos of passion and innovation which is reflected in every aspect of the work we do," he added. "As marketing director, I look forward to representing these ideals on a wider scale, delivering truly exciting and ground-breaking campaigns and ensuring all the talented members of the Atlantic family - in my team and beyond – continue to benefit from the focus on career development within the label, just as I have.”
Confirming the appointment Cook, Atlantic Records UK's president, cited Caulfield's work with Ed Sheeran as one of the reasons behind the promotion. Atlantic picked up the Artist Marketing Campaign award at the 2018 Music Week Awards for Sheeran's ÷ album.
“Callum has risen through Atlantic and deservedly so," he said. "His award-winning work with Ed is impossible to ignore but it’s also his work on Clean Bandit and the way he has led our innovative marketing team’s activities right across the roster this year which has inspired this promotion. Atlantic is a tight family and I want to see our staff develop, grow and succeed just as much as I do our artists.
"Callum’s appointment adds to the growing list of recent internal promotions that sees long term employees progress into senior positions. This is a thoroughly well-earned step forwards for Callum and I’m looking forward to seeing him rise to the challenge of this new role with his trademark passion, drive and love of music and artists.”
Get Music Week now for the full story, including the only interviews with Caulfield and Atlantic GM Katie White. Subscribers can read the story online here. Or read our interview with Ben Cook on the label's aspirations beyond the massive success of Ed Sheeran. To subscribe and never miss a vital music biz story, click here.
By Paul Stokes
