AWAL has hired Pete Giberga as head of A&R, North America.
Based in Kobalt’s New York office, Giberga will be responsible for leading the North America A&R team in developing opportunities for AWAL’s roster of artists, labels and catalogues as well as nurturing and signing new talent.
AWAL CEO Lonny Olinick said: “As we continue to invest heavily in our artist marketing, digital accounts, radio and sync departments, we’ve also been working to establish a strong foundation for A&R in North America. Pete is a seasoned A&R executive and the perfect person to help further build AWAL’s A&R team to ensure we provide the best creative support to our clients.
“His experience across independent and major labels will help us in redefining what an A&R department should look like for today’s industry. He will also work closely with the Kobalt publishing team to take advantage of the amazing access we have to the world’s leading writers and producers.”
Ron Cerrito, AWAL president, North America, added: “Pete exemplifies the future of A&R - everything from his deep experience in the traditional model to his ability to build a roster from scratch in the current consumption age. He will lead our team in North America to find the best artists, and be a resource for creative support across our existing roster. Pete not only has a track record of finding true talent, and managing a team, but also has the marketing experience to help artists identify the optimal lane to their fanbase. We are proud to add an executive of Pete’s caliber to our experienced team.”
Giberga has more than 25 years in the music business. He joins from 300 Entertainment, having been there since its inception, and was EVP and head of A&R for six years.
Giberga previously worked at Sony Music, and was head of A&R for Epic Records during his spell at the major.
“I couldn’t be more excited about joining AWAL,” he said. “What they are building is a novel concept for our evolving record business, and I believe one that will be the blueprint for the next chapter of our industry. I look forward to joining Lonny, Ron and the entire global team to help achieve the mission they have been paving the way for these last few years.”
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