Mike Rittberg has been appointed chief marketing officer at Big Machine Label Group. Starting the new role on February 13 and based at the company's headquarters in Nashville, Rittberg will oversee a variety of teams including branding, sales, marketing, e-commerce, data and streaming.
Prior to joining Big Machine Label Group, Rittberg worked for Bill Silva Management and was involved with the management of Linkin Park. He was also previously general manager at UMG's Verve Music Group as well as SVP of Warner Music Group's Reprise Records.
"In this ever-changing environment, what once was is now no longer...Through constant analysis of the marketplace, we have hit on an incredible new marketing formula and Mike is the perfect executive to lead its operations," said BMLG president/CEO/founder Scott Borchetta.
“I'm grateful to Scott and Andrew for this amazing opportunity to join Big Machine. I'm excited to work with and for such a talented roster of artists," said Rittberg, who has worked in the past with such acts as Michael Bublé, Disturbed, Green Day, Eric Clapton, Josh Groban, Stevie Nicks, Neil Young, Michelle Branch, Iyaz, and My Chemical Romance.
Earlier this week, BMLG announced the launch of a new talent discovery project in collaboration with Bell Media.
