Chief Keef announces new label venture with BMG

Chief Keef announces new label venture with BMG

Multi-platinum rapper Chief Keef has announced the launch of his new label 43B [Forget Everybody] in partnership with RBC Records/BMG

An official press release claimed 43B will be “a multi-tiered label offering distribution and marketing services for artists and producers who are shifting music and culture, providing the resources, guidance, and infrastructure they need to thrive in today's music industry.” 

The label will be helmed by Chief Keef's long time manager, Idris Dykes who will be acting as co-CEO, as well as Sophie Kautz who has been appointed as the head of A&R and marketing. 

To mark the launch of 43B, Chief Keef has revealed his first artist signing, the Atlanta-based rapper, Lil Gnar. 

Since 2014, Chief Keef has released numerous albums through RBC, including Sorry 4 The Weight, Thot Breaker, and Mansion Musick. In 2018, RBC was acquired by BMG, laying the groundwork for Keef's new partnership with BMG. 

(Photo: Colourful Mula)

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