Polydor co-president Tom March has described Elbow’s John Lewis sync as a “perfect moment” that can reach a new audience for their first greatest hits.

The Best Of by Elbow, released November 24, features the band’s cover of Golden Slumbers by The Beatles for the retailer’s Christmas TV advert, a coveted sync spot which can often boost an act’s career (see panel).

The feelgood commercial featuring Moz The Monster has propelled the track into the Top 30 and made No.16 ...