Island Records enters partnership with gaming company Multiplay

Murray Stassen

Island Records UK has signed a three-year deal with gaming company Multiplay, which will see music and talent from Island and the broader Universal Music UK rosters integrated into all future Insomnia video gaming festivals.

“I was first introduced to Insomnia Festival last year when listening to a talk by Multiplay’s founder (Craig Fletcher) and was staggered by the stats presented, the number of festival attendees, the demographics, the propensity of this audience to purchase music and the wealth of ...

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