Sony Music UK has appointed Jessica Carsen to the position of SVP, communications. She will report directly to Jason Iley, chairman and CEO, Sony Music UK and Ireland.
Carsen joins the company from News UK, where she was director of communications for The Times and The Sunday Times and led on communications strategy for the past decade.
At The Times, she spearheaded brand building franchises, including the Times CEO Summit, an annual event that convenes global leaders, FTSE CEOs, government ministers, entrepreneurs and journalists.
Carsen oversaw VIP events and communications for Times projects including the switch to a subscription model, new digital product launches and newspapers move from Wapping to London Bridge in 2014.
She will run the Sony Music UK team responsible for all aspects of external and internal communication, stakeholder engagement and corporate social responsibility, as well as working closely with each of the Sony Music corporate divisions and labels.
Her vast experience and knowledge of the media landscape is exceptional
Iley said: “Jessica understands dynamic global companies that have been digitally disrupted and need to be innovative and creative. Her vast experience and knowledge of the media landscape is exceptional and will complement our senior leadership team. I am delighted to have her join us.”
Prior to her work at The Times, Carsen worked in both editorial and commercial roles in media and financial services, including as a reporter at Time Magazine and as an investment writer for a global macro hedge fund. She started her career in business development at the Financial Times and worked in the BBC bureau in New York and Washington DC during the 2004 US presidential campaign.
Carsen said: “I am thrilled to join a company as forward thinking as Sony Music, home to some of the industry’s most talented artists and executives. The company has a compelling vision under Jason’s leadership. This is an exciting new chapter for me and I am looking forward to joining such an energetic team at an evolutionary time for the industry.”