"These roles will shape our global strategy": UMG announces management changes in global classics and jazz division

Universal Music Group (UMG) has today (January 29) announced a series of new executive management appointments within the global classics and jazz division.

The moves are as follows: Holly Adams has been appointed head of soundtrack and score; Rachel Tregenza has been appointed head of international communications and artist strategy; last but not least, Anja Boenicke has been made head of artist and brand partnerships.

Announcing the changes, Dickon Stainer, president and CEO of Global Classics and Jazz, said: “These new appointments represent an exciting evolution within our business and offer new opportunities to our labels and artists. These roles and functions will help shape our global strategy to ensure that we continue to deliver category-leading performance on behalf of our artists and our audiences.”

The promotions follow a successful year for the company with artists including Sheku Kanneh-Mason, Max Richter, Andrea Bocelli and John Coltrane. You can read a detailed breakdown of the changes below:

Holly Adams

Effective immediately, Adams has been appointed to the role of head of soundtrack and score, Global Classics and Jazz and Globe UK. In her new role working out of LA, Holly will be primarily responsible for driving the worldwide strategic direction of UMG’s soundtrack and score business in close partnership with GlobeUK/Decca, Deutsche Grammophon, Blue Note and Verve/US Classics, and also working to provide innovative film collaboration opportunities for UMG artists.

Dickon Stainer commented: “Holly is an exceptional executive with a superb track record in the world of soundtrack and score. I am thrilled that she is taking this worldwide role to create new partnerships between our artists and composers and the ever-evolving world of film and televisual entertainment.”

Rachel Tregenza 

Tregenza joins as head of international communications and artist strategy, Global Classics and Jazz, after nearly five years at Decca where she has worked across numerous key media campaigns, including Sheku Kanneh-Mason, Max Richter and Andrea Bocelli. An official press statement said, “Rachel will help to amplify the global storytelling across classics and jazz, working alongside our label colleagues and UMG Global Communications.”

Anja Boenicke

From April 1st, Boenicke will join as head of artist and brand partnerships, Global Classics and Jazz from Deutsche Grammophon where she was responsible for the operational running of DG120. Boenicke will help lead brand partner relations for classical and jazz labels and artists.

An official press release from UMG stated that the three appointments "mark a significant expansion to the Global Classics and Jazz division, as the genre continues to evolve through streaming and digital innovation, and offers exciting creative and commercial opportunities for UMG labels and artists."



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