With its first exclusive releases and a theme, the biz has welcomed National Album Day’s 2020 upgrade.

Taking place this Saturday (October 10), the new additions have added a focus to the yearly celebrations, something several labels have told Music Week they are keen to embrace.

“Our ambition is to help establish National Album Day as a key event in the retail calendar,” declared Greg Lawton, Sony Music UK’s VP, sales. "This year, more than ever, it’s great to be ...