Warner Music Asia has signed up to be the exclusive music partner to gaming platform Esports Player League (ESPL).
The deal – the latest in a series of collaborations linking music and gaming – will allow ESPL to embed Warner Music songs into its platform, which reaches more than 600 million users around the world. It is also likely to spark a raft of brand partnerships.
Darren Ho, SVP, music entertainment and partnerships at Warner Music Asia, said: “We’re thrilled to be partnering with ESPL. There’s a huge audience crossover straddling gaming and music, and ESPL’s community of grassroot esports players, along with their engaged fans, will help us to bring the two segments together. ESPL’s trusted ecosystem will also enable us to deliver an array of new, authentic, and bespoke experiences, with gamers forefront of mind, and we can’t wait for everyone to see and experience them for themselves.”
There’s a huge audience crossover straddling gaming and music
Darren Ho, Warner Music Asia
Michael Broda, CEO, and co-founder of ESPL, said: “Esports is the fastest growing industry in the digital age of entertainment. Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur esports to another level.”
ESPL is based in Singapore, while its platform are most popular across India, South East Asia and Latin America. Currently, gamers mainly focus on AAA mobile games, Brawl Stars, Call Of Duty: Mobile, Free Fire, Mobile Legends, and PUBG Mobile. New titles are expected to be released this year.
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