By Hayley Sigrist
Jack Daniel’s has announced a series of festival partnerships.
Its Jack Rocks programme is set to appear at UK festivals including Liverpool Sound City, Isle of Wight Festival, Hackney Wonderland, SWN festival and two yet to be announced festivals.
The brand's festival season is set to begin on May 28 when Jack Rocks hosts The Atlantic Stage at Liverpool Sound City, showcasing acts including Catfish & the Bottlemen, The Coral and The Dandy Warhols.
Jack Rocks This Feeling will also return to the Isle of Wight Festival from June 9-12, featuring breakthrough talent and headlined by Little Comets, Broken Hands and Yak. Other performers will include Hidden Charms, Baby Strange and Hello Operator.
The company will then head to Hackney Wonderland on October 15-16, where live acts will perform across five east London venues. Jack Rocks will finally close its festival season at Cardiff’s SWN festival from October 21-23.
Jack Daniel’s senior brand manager Michael Boaler said: “Working with venues and promoters to give a stage to great talent is something that Jack Daniel’s takes immense pride in. This is a passion we share with This Feeling, which is what makes it such an electric partnership, and why we are delighted to see many of the bands on last year’s Jack Rocks stages continue to entertain fans on increasingly large stages. We’re certain that this year will be no different - Jack Rocks is a place where you can always enjoy live music and discover some of the best new talent first, taking home those moments that truly stick in the memory. This is why we’re so excited to be bringing it to an even wider line-up of festivals this summer.”
