MelodyVR has announced an exclusive UK partnership with O2 in a "game-changing collaboration" ahead of O2’s 5G UK launch today.
Due to 5G, consumers will be able to enjoy an "extremely high-quality" MelodyVR experience from their mobile devices, without the need for broadband or Wi-Fi.
Anthony Matchett, CEO of MelodyVR, said: “O2’s 5th Generation network has the power to enable an entirely new suite of technological advances and experiences that will revolutionise how we all engage with technology. We’re thrilled to be partnering with O2 to deliver incredible music experiences to their customers and we look forward to welcoming even more fans to the MelodyVR platform.”
People who sign up to the 5th generation of music custom plan will receive 12 months of access to MelodyVR, as well as an Oculus Go device.
Nina Bibby, CMO, O2 added: “Partnering with companies like MelodyVR creates a perfect way for O2 customers to enjoy virtual reality like never before – experiencing legendary gigs from around the world, reliving ones they’ve been to and seeing performances they can’t get to. At O2, we’ve always been a customer led business, with a rich heritage in live music, so the opportunity to create unique experiences like this with MelodyVR, that bring customers closer to the things they love, is fantastic.”
The collaboration comes on the heels of MelodyVR recently launching on smartphones, supplementing its VR headset offering. The company also recently announced a VR content creation and distribution agreement with Beggars Group and previously worked with London's Wireless Festival in the summer.
PHOTO: Luke Dyson
