New paperless ticket fulfilment platform Tixserve - which replaces paper tickets with secure and interactive equivalents - launched this week at Autonomy Music’s 10th anniversary showcase.
The event saw industry figures and Autonomy Music fans descend upon London Bridge's Omeara venue, with Tixserve acting as its official ticket fulfilment partner.
The company offers ticket agents, venues, promoters, D2C players and other ticket sellers a ‘white label’ toolkit that it says will help beat secondary ticketing bots and fraudsters whilst enhancing customer experience.
“Tixserve is a better way of doing paperless ticketing," said Tixserve MD/co-founder Patrick Kirby. "Unlike current offerings in this space, our solution doesn’t involve costly and slow blanket photo ID and credit card checks at the event venue. This means the system is simple and inexpensive for venues, and customers are able to get through the gates quickly - all without sacrificing cast iron security measures that will stop bots, duplicators and fraudsters in their tracks.
"We look forward to working with those in the music business who want to tackle some of the biggest problems facing the live industry while at the same time improving the experience of music fans.”
At their previous company, Payzone, Kirby and Tixserve CRO Simon Goodale led the charge in displacing mobile top up cards with digital solutions.
Ticket sellers are also able to capture valuable information on each event attendee, creating opportunities to upsell and cross-sell in order to boost revenue.
Tixserve provides a variety of other benefits for various end-users, enabling fans to digitally connect with favourite artists and teams via the ticket as well as exclusive content, merchandise and other m-commerce services. Existing scanners may be used to accept tickets, staff training is minimal and friction at the gate is reduced, with no need for ID or card checking in most cases.
