The Night Time Industries Association (NTIA) board have appointed Sacha Lord, Night Time Economy advisor for Greater Manchester and co-founder of Parklife and The Warehouse Project, as chair of the board of directors.
Lord has worked closely with the NTIA and stakeholders across the UK over the last two years. This appointment aims to add weight to the organisation's drive to raise awareness of the importance of the night-time industry to the UK economy.
Sacha Lord said: “The Night Time Industries Association is a critical player in the sector, and has been a key voice in representing operators, not just in London but nationally.
“I am honoured to be joining as chair at this pivotal time in the sector’s recovery. There is still so much work to be done to help operators through these difficult times, and I wholly support the NTIA in their efforts to create better working practices for those in the industry, achieve greater funding for businesses nationwide, and develop vital initiatives to ensure everyone working within, or using the night time economy, gets home safely.”
Michael Kill, CEO at the NTIA, added: “I have been lucky enough to have worked very closely with Sacha over the last three years, and alongside welcoming him as the chair of the board of directors at The Night Time Industries Association, would like to personally thank him on behalf of the industry for his exceptional work and support during the crisis.”
“As a leading figurehead within our industry, we are looking forward to harnessing his passion and drive in establishing a stronger voice for the sector, adding another dimension to the public and political agenda to drive home positive change, and support an extremely ambitious strategy for the sector in the future. The unanimous appointment by the board is testament to the tireless work that he has put into representing this industry.”
In 2020 Sacha Lord launched Manchester-based livestream service United We Stream with the aim of supporting musicians throughout the Covid-19 pandemic.