Coda Agency bosses have told Music Week the live music sector is going through “a time of massive change” after the company merged into its US partner Paradigm.

The Coda name is no more, with the London office – led by partners Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone – adopting the Paradigm banner.

“I finally found a bunch of Americans we like,” joked Hardee, who reps acts including Lewis Capaldi and Liam Gallagher.

Paradigm first acquired a ...