The Music Managers Forum has revealed the 24 talented music managers selected to participate in the 2022 Accelerator Programme for Music Managers.
Supported by YouTube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association, Accelerator is a grants and training initiative aimed specifically at the wider management community. The programme is overseen by the MMF’s Paul Bonham.
Established in 2019, Accelerator has supported more than 70 independent music managers to date, resulting in a track record of success and sustainability. Last year, the 22 managers who participated in Accelerator amidst the challenging circumstances brought on by Covid-19, still collectively unlocked £2.2m of earnings for their clients and increased their own business revenues by more than 30%.
Collectively, the artists they represent saw a 35%-plus subscriber growth to their YouTube channels, with notable breakthroughs including PinkPantheress (co-managed by Phoebe Gold), Moonchild Sanelly (managed by Lauren Roth De Wolf), ShyGirl (managed by Sarah M) and Squid (managed by Ina Tatarko).
Joining this network in 2022 will be the following UK-based managers (and their rosters), who between them already oversee the careers of almost 100 artists, songwriters, DJs and producers.
Abi Getto: Rinzen, Perel, Tim Green, Tom Jarmey
Adrian Thomas: Nino SLG, Hargo, Idi Akz
Anique Cox: Bree Runway
Alessia Avallone: Anoushka Shankar, Lyra Pramuk, Gigi Masin, Ron Trent, Paquita Gordon, Soundwalk Collective, Carmen Villain, Huerco S
Cecile Dreyer: Misty Boyce, Dresage, CHILD + the banned, Aysedeniz Gokcin
Charlene Hegarty: New Pagans, Gemma Bradley, Kitt Philippa, The Darkling Air
Cillian Farrell: Sainté, Chucks, Elevated, Lucid
Cleo Amedume: Chrissi, Detonate, Freemonk, Yardes
Daryl Pryor: Yours Truly, Between You & Me, TEETH, Up Late
Gina Akers: Mellowmatic, JFB, Jurassic 5's Soup presents: Fullee Love Collective, The Tribe
Hamish Fingland: Lucia & The Best Boys, The Ninth Wave, Walt Disco
Henry Carden: Cattle & Cane, Joe Hammill, Jodie Nicholson and Mt. Misery
India Allen: John Greenham, Tess Greenham, Kyle Mangels, Rules, Maddy Abela, Liv Dawson
Kate Piatkowska: Cellar Darling, NO:IR, Kassogtha, Tar Pond
Lucy Fitzgerald: Lennixx, WOOZE, Goat Girl, whenyoung, Rudi Salmon
Maria Torres: Sinead O'Brien, Grandmas House, keaton dekker, My Life As A Moth
Naomi Belshaw: Dani Howard, Joseph Phibbs, Kemal Yusuf, Steven Daverson, Arthur Keegan-Bole, Garry DW Judd, Diana Yukawa
Pascal Balletti: ENNY, TyeGreen
Rapheal Adekunle: S1MBA, S1LVA, Harri Jay
Rich Goodwin: The Reytons
Sim Virdi: Wonky Logic, Ed Begley, Kefaya
Steven Odufuye: Jords, Mike Brainchild & Kadiata
Thando Zulu: Jerub, Beka, Joel Baker
Yasin El Ashrafi: Harri Georgio, Maniscooler, Ffion Rebecca, Jada O’Neill, Alice Kübe, Flynny O’Flynn, Priv OTB, Tayo B
All of the managers will benefit from annual grants of up to £15,000, alongside weekly sessions of expert-led professional development from partners including Nadia Khan’s CTRL Music, winner of the Outstanding Contribution honour at the Women In Music Awards.
This awesome entrepreneurial bunch already represents an amazing array of talent from the widest range of genres
Paul Bonham, Accelerator programme manager, MMF, said: “I’m so pleased to reveal our 24 new Accelerator participants. This awesome entrepreneurial bunch already represents an amazing array of talent from the widest range of genres. Our goal with the programme will be to bring them together, and to provide the finance and expert-led training that will help them expand their businesses and allow them to learn from each other. I’m incredibly proud of what Accelerator has achieved so far, and I’m really excited for how 2022’s intake will progress.”
Roz Mansfield, head of UK artist relations, YouTube Music, said: “Since launching in 2019, the Accelerator Programme has fast become a gold standard in the industry for the support it provides to managers and artists, and the successes we are seeing as a result have been incredible. YouTube Music are proud to be supporting the Programme for a fourth year and we cannot wait to see what the biggest class to date has in store.”
Claire-Mera Nelson, director, music, Arts Council England, said: “MMF’s Accelerator programme plays a significant role in supporting the next generation of music managers across a variety of genres, including rock, classical music, hip hop and more. It equips them with the skills they need to ensure the UK’s vibrant music industry, and its artists, songwriters, DJs and producers, remain at the forefront of global innovation. Thanks to National Lottery funding, the Arts Council is pleased to support MMF in empowering and nurturing the talent of another cohort of creative leaders.”
Subscribers can click here to read our report on the MMF Accelerator Programme.