MMF to host manager summit on AI in music with experts from TikTok, Simkins, Deviate Digital & more

MMF to host manager summit on AI in music with experts from TikTok, Simkins, Deviate Digital & more

The Music Managers Forum (MMF) is to host the second ever Manager Summit.

Taking place on Wednesday, September 13, the event will be focussed on the current and future applications of artificial intelligence in music and what it means for artists, songwriters and producers. 

Taking place at London’s 21Soho from 11am to 4pm, the event is aimed at managers and industry professionals of all experiences and will provide attendees with a series of expert-led panel discussions on the profound implications of AI.

Confirmed speakers include: 

Agnieszka Pustula, research analyst, Redburn Atlantic 

Corey Ford, PhD researcher, Centre for Digital Music (C4DM)

Jeff Nang, music producer & content creator

Lisa Skeppner, music partnerships, TikTok

Mariana Carr, head of business development, Casperaki

Nermina Mumic, CEO & founder, Legitary

Nick Eziefula, partner, Simkins 

Pedro Pereira Sarmento, PhD researcher, Centre for Digital Music (C4DM)

Sammy Andrews, CEO & founder, Deviate Digital

Sheema Siddiqi, artist partnerships, TikTok

Tobi Akinyemi, founder, TwoShot

In addition, there will be opportunities to network with other music managers, learn from their experiences and have one-to-one surgeries with MMF associate members, including Fabyl, Howden Insurance, Key Production, Ochre and YMU Business Management.

Tickets for the event are available to purchase here with a substantial discount for members, who can obtain a discount code from the MMF. Attendees with accessibility requirements or requesting a discount code should contact: 

The MMF will also be using the summit to launch an all-new AI Guide for music managers. 

The Summit will be followed by the MMF’s AGM, also at 21Soho, which is free for all members to attend. 

Annabella Coldrick, chief executive, MMF, said: “The ramifications of existing AI technologies are enormous, and especially so for music managers, who, on behalf of their clients, need to be across all commercial, legal and practical implications of machine-based innovation. It’s a hugely exciting space, and we’re delighted to have attracted such a stellar list of speakers and experts who can cover these bases in a single day - and at an affordable price. 

“We will also use the event to launch the MMF’s all-new Guide To AI, which will provide a comprehensive breakdown of the key understandings and talking points that every manager should know when negotiating with their clients and business partners.”


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