Prime position: Q Prime plots US campaign for Declan McKenna
Q Prime’s Tara Richardson has spoken about the management firm’s key role in the US for Declan McKenna.
As well as managing McKenna, Q Prime has a joint venture label with him for America. Zeros is released on his Tomplicated imprint in partnership with Warner Music’s ADA.
“This album is about establishing him [in the US],” said Richardson. “The core fanbase are there, it’s his biggest streaming market, even comparatively.”
Q Prime is supporting the campaign with its own promotions, ...
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