Scottish rock trio Biffy Clyro have become the first UK band to release a virtual reality music video.
The new VR video for their track Flammable will be shown in Samsung’s Hypercube as it tours UK festivals throughout the summer.
Designed to offer an immersive viewing experience, the video places fans at the heart of a Biffy Clyro gig via the latest VR technology and 360-degree cameras.
Once inside the Hypercube, up to 50 people at a time can use the Samsung Gear VR headset to place themselves beside the band, suspended in a Perspex box above an abandoned warehouse. As the band begin to play, viewers will experience pyrotechnics and laser lighting exploding around them.
Creative Director, Ross Cairns, commented: “This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised. We’re delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what’s possible, merging virtual reality with the real world.”
Simon Neil, lead singer of Biffy Clyro, added: “We’ve worked with Ross before and knew he was the right person to capture us live and we’ve always wanted to get involved in VR so we’re really pleased to Samsung have given us this opportunity. It’s great to create such an amazing experience for our fans – the result is awesome.”
Bob Workman, SVP Brand Partnerships, Warner Music UK commented, “We’re really excited to bring together Samsung, who are leaders in technology and innovation, with Biffy Clyro who are one of the most exciting and dynamic bands from the UK. Together they’ve created a stunning, immersive and memorable experience that’s sure to delight fans.”
Samsung Hypercube VR Experience tour dates:
Boardmasters Festival – August 10-14, Newquay, Cornwall
Glasgow Summer Sessions – August 26-27, Bellahouston Park, Glasgow
Bestival – September 8-11, Robin Hill Park, Isle of Wight
