THE BRIT Awards is expanding its social media presence this year to “complement our TV show”, BPI and BRITs director of digital Giuseppe De Cristofano has told Music Week.

The day of the awards will begin with activity on Musical.ly, followed by a series of Snapchat Live With experiences with artists en route to the ceremony and a Facebook Live stream on the red carpet with Maya Jama and Professor Green.

“It’s the first time we’re going live on every ...