With Euro 2020, The Olympics, Wimbledon and more either cancelled or postponed, the impact of the coronavirus pandemic on the world of sport is clear.

In response, Adidas launched a powerful new campaign with the simple title ‘Ready For Sport’. Set to While The World Waits, an instrumental specially written during lockdown by London-based composer Dave Connolly, the ad features empty stadiums and locked practice grounds, coupled with shots of sports stars in action.

“The client wanted a hopeful, optimistic ...