Sync Story: Converse/Eartheater

Ben Homewood

Manners McDade are celebrating the recent signing of experimental New York-based musician and composer Alexandra Drewchin, who makes records under the name Eartheater.

The company has landed a big early sync with Converse’s recent spot, The Woman Who Lived In A Shoe. The ad comes in the form of an animated video that offers a twist on the titular nursery rhyme, based on a true story. Director Marie Hyon says the project is designed to “tell modern women’s stories”.

Eartheater’s ...

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