Sync Story: Halifax/Hot Chocolate

Ben Homewood

Hot Chocolate’s Every 1’s A Winner celebrated its 40th birthday last year, and the single still resounds all these years after it peaked at No.12 for Errol Brown and Tony Wilson’s London soul outfit. Now, the song soundtracks the latest Halifax campaign, which places music front and centre of a mortgage ad that also features a dancing corkscrew (and why not?).

Warner Music UK collaborated with music supervisors Theodore and agency Adam & Eve DDB on the spot, and creative ...

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