With the UK now a month into lockdown, ad breaks are teeming with campaigns debuted during the coronavirus pandemic. Virgin Media’s ‘Stay home, stay safe, stay connected’ spot has been one of the most prominent, and features a montage of shots of family members and friends interacting during isolation.

Its soundtrack is a golden oldie from Ben Howard: Keep Your Head up, which first appeared on his 2008 EP Games In The Dark and was re-recorded for his Every Kingdom ...