Wasted Talent Ltd – formerly Mixmag Media Ltd and home to Kerrang! and The Face as well as Mixmag itself – has today (August 3) announced the appointment of Phil Alexander as global creative director of Kerrang! and Rock Music Media.
Alexander will join the senior management team at Wasted Talent in mid September and will assume responsibility for Kerrang!’s print, digital expansion and events businesses, as well as contributing to the wider WT business as a whole. He will be based in Wasted Talent’s Central London offices but will hold a global remit, and will spend time in the organisation’s Los Angeles and New York offices.
Commenting on the appointment, Jerry Perkins, CEO of Wasted Talent, said: “Phil manages to combine two things that are rare: the passion of a fan with a sense of where things are heading next. Added to that is his ability to build extraordinary teams and to understand the needs of the audience. He also has the respect of musicians themselves as well as that of the wider music industry. Then, there’s his understated business acumen... He is the perfect person to contribute to Wasted Talent’s expansion, and to oversee Kerrang!’s global development in particular.”
Alexander most recently served as editor-in-chief/associate publisher of MOJO, Q and the newly-launched Planet Rock magazine at Bauer Media – which also included Kerrang! until its acquisition by Wasted Talent Ltd earlier this year.
Speaking about the move, Alexander said: “I am honoured to have worked as part of the remarkable editorial teams at Bauer Media and, before that, at EMAP. During my time there I have been allowed the freedom to develop new ideas, and I have enjoyed a set of unique, life-changing experiences for which I will always be grateful. Working with Jerry and the Wasted Talent gang is a fantastic challenge that I am tremendously excited about as we embark on a series of new adventures.”
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