The Entertainment Retailers Association (ERA), the UK trade body that represents the interests of digital and physical retailers of video, music and games, today announced the appointment of Lynn Li as director of Marketing and Communications.

Reporting directly to CEO Kim Bayley and working alongside ERA’s long-time strategic advisor Steve Redmond, she will take responsibility for ERA’s consumer, business-to-business and internal communications. Prior to joining ERA, Lynn Li led the International Publicity functions at Universal Pictures Home Entertainment and 20th ...