TikTok In The Mix, the first live global concert on TikTok, pulled in more than 33.5 million viewers.
The figure includes unique live viewers for the original broadcast as ...
TikTok is launching a new live global music event.
In The Mix is billed as a “first-of-its-kind live global music event, bringing to life the music, trends and experiences that ...
TikTok has become the official content partner of electronic music festival Tomorrowland.
The partnership will include TikTok LIVE broadcasts of headline performances from the main stage, as well as ...
The Since ’93/RCA executives behind the triumphant Artist Marketing Campaign at the Music Week Awards 2023 have spoken about the strategy that helped make Cat Burns a breakthrough star.
The ...
I hosted a panel recently looking at the pros and cons of building a live career after success on TikTok. Increasingly, we’re seeing TikTok stars launched onto the stage, sometimes ...
TikTok is to host its first Music Takeover Weekend.
The series of in-app activations will give users behind-the-scenes access to artists including Ellie Goulding, Anne-Marie and Mr Eazi.
