Julia Betley has been appointed senior vice president of creative sync licensing at Warner Records.
She joins Warner following a decade at Sony Music Entertainment’s RCA Records, where she most recently served as VP, licensing and soundtracks.
In her new post, Betley reports to Warner Records EVP of brand partnerships and sync, Claudia Butzky, and is based at the label’s LA headquarters. She will work closely with Butzky to develop the strategy for creative music placement and campaigns across film, television, gaming, sports, and related platforms.
Claudia Butzky said: “Julia has a deep understanding of how a magic combination of music and image can propel storytelling in dramatic and meaningful ways. She has a proven track record of success across multiple platforms and genres, and she’ll be a fantastic asset to our team as we find original and inventive opportunities for our artists. We’re excited to welcome her into the Warner Records family.”
Betley added: “Warner Records is home to an incredibly dynamic roster of artists, which makes my job really exciting. I look forward to working with all this great music and some of the best creatives in the business. I love what can happen when music and visuals come together to tell a story and create an amazing experience, and finding those special sync opportunities for artists is what drives me. Thanks to Claudia, Tom, and Aaron for this wonderful opportunity.”