Kobalt has signed a worldwide agreement with producer and DJ, Marshmello.
The deal includes publishing administration and synchronisation for all of Marshmello’s future works as well as his back catalogue.
Kobalt senior creative director, Dominique Keegan, said: "Marshmello is a remarkably talented producer, artist, and collaborator. We are immensely honoured to have him join the Kobalt family. Marshmello and his team have proven to be a distinctly self-driven, forward-thinking operation that is well-suited for the modern music industry. We look forward to working together in our shared vision to achieve continued success.”
One of the fastest rising dance producers in history, Marshmello has earned more than two billion streams to date, sold out more than 350 consecutive shows worldwide and is currently ranked seventh in the world on Spotify.
“Marshmello is so much more than an artist. His style, sound and unique perspective play an instrumental role in connecting people globally," added Kobalt senior creative director, Amanda Samii. "It’s this trifecta that enhances his undeniable flair in the ever-changing music scene. It’s refreshing to work with an incredible artist and team who understand the value of technology and how it can serve you.”
The masked producer’s track Alone has racked up over 154 million Spotify plays and 1 billion YouTube video views, making it certified platinum in only one year. Currently, his YouTube channel has over 2.5bn channel views and more than 15m subscribers. Marshmello announced his next album, Joytime II, last month.
“It was important for us to find a home where our vision and goals for the project could be supported,” said Moe Shalizi, Marshmello’s manager. “And we felt that the team at Kobalt understood this. We are very excited to be a part of the Kobalt family.”
