Sony/ATV Music Publishing has promoted Lettice Summerscale to VP, marketing digital and Catalogue Promotion, UK.
In her new role, she will be based in London and continue to report to UK MD and president, worldwide creative Guy Moot.
Summerscale joined Sony/ATV in 2011 as marketing coordinator before being promoted in 2014 to marketing PR and communications manager, and then to head of marketing, PR and communications the following year.
“Lettice has made a swift ascent through the publishing ranks since joining us. She has quickly forged key relationships with all the main DSPs as an innovative, go-to playlist curator, plugging both our mainstream repertoire and catalogue to them. This knowledge and expertise is increasingly being utilised by the DSPs, our writers and their representation,” said Moot.
“Her understanding of how to use social media channels means we are able to provide a unique and unparalleled service to our writers both new and old, allowing us to take advantage of the opportunities out there for promoting and marketing the catalogue via these channels. Her regular signature ‘dish’, the Twitter Takeover, with guests such as Eddy Grant and Gorgon City is an eagerly-anticipated event. I am absolutely thrilled to recognise her talents with this move.”
Summerscale said: “I am really excited to embark on this next stage of my career at Sony/ATV. Since I started with the company, Guy has inspired me with his vision and recognition of the importance of digital marketing in the rapidly-changing music publishing business, in particular across streaming and social media. I am honoured to have the support of Guy, William Booth and the wider team here, and am so pleased to be able to continue to promote the greatest song catalogue and best songwriters in the world.”
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