Sync Story: Brewdog/Meshuggah

Ben Homewood

The first word that may come to mind after watching Brewdog’s new advert is ‘refreshing’, which is convenient given that’s how the Scottish beer makers might describe their flagship Punk IPA line.

The campaign consists of a static 30-second clip featuring the word ‘Advert’ emblazoned on a white background with a can of said beer. Meshuggah’s Bleed, from 2008’s Obzen album, blasts out in the background.

Uncommon Creative Studio worked on the ad, with music supervision from Theodore.

“With such ...

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