Yes, those are sheep flying above rows of beds filled with sleeping ravers in Ikea’s new TV spot. Do not adjust your screens.

In celebration of sleep – not to mention its range of bedroom products – the Swedish furniture giant’s new ad imagines a world in which we go to nightclubs to nod off.

Lit in dreamy purple and blue, clubbers brush their teeth and prepare to hit the sack, while outside a van sells bowls of cereal and ...