Black Rebel Motorcycle Club are no strangers to sync, but their recent hook up with car giant BMW has lent some high profile heft to the title-track from the trio’s sixth album, 2010’s Beat The Devil’s Tattoo.

Its use in the sharp, desert-set film advertising BMW’s new M5 model has seen a spike in plays that has pushed its total count on Spotify to almost 29 million. It is the group’s most played song on the platform.

The record was ...