Sync Story: Inside Prettylittlething, Kah-Lo and Riton's collaboration

Ben Homewood

Nigerian star Kah-Lo is enjoying a summer boost thanks to a spot on one of the ads of the season.

The singer’s 2017 track Fasta, made in collaboration with producer Riton, pulses in the background of online fashion retailer PrettyLittleThing’s latest advert, which stars BBC Radio 1’s Maya Jama, whose range it promotes.

Receiving heavy rotation during ITV’s Love Island, the track has climbed as high as No.3 on media site The Drum’s Shazam chart and has more than three ...

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