Sync Story: Inside River Island/Endor's new collaboration
For Labels Are For Clothes, River Island’s striking campaign for spring/summer 2018, only one song would do: Endor’s Fever (feat. Feral Is Kinky).
The London-based producer and DJ released the track and its accompanying remix EP in August 2016, and it’s infused with summer heat.
The ad delivers the anti-discriminatory message that labels are for clothes rather than people, and was designed by director Lacey to invert stereotypes.
In the film, a cast including models Chanel Iman, Stav Strashko and ...
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